"Balloon Figures Dance in Brisk Wind to Delight Children on Broadway" was The New York Times headline on Nov. 28, 1930, reporting the festivities of the seventh annual Macy's Thanksgiving Day Parade in New York. It was also reported that Santa Claus had brought snow with him from the North Pole, as he was escorted by more than 100 clowns and three military bands to the delight of 25,000 adults and children.